Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up…
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is…
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech…