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SSP Archives - Page 13 of 29 - ExchangeWire.com

SSP

Follow the Market: Why Mobile’s Future is on the Demand Side

There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors…

9 years ago

Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes…

9 years ago

Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising

Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy…

10 years ago

Mobile Engagement Boosts Facebook Revenues

Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30…

10 years ago

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

10 years ago

Ex-Fintech Engineers Launch New Native SSP: Q&A with Simon Gilbert, CEO, Patrius

There's a new native SSP in town and it's been built by ex-fintech engineers. Still working with beta partners, but…

10 years ago

It’s R.I.P for SSPs: Here’s Why

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…

10 years ago

Rubicon Project Revenue up 33%; Rocket Fuel’s Struggle Continues

Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m…

10 years ago

Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…

10 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

10 years ago