• Ad Blocking

Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…

• Display

IAB Releases GDPR Framework; OpenX Removes Video Ad Format

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR…

• Ad Tech

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

• Automated Guaranteed
• Exchange
• Supply Side

Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard…

• Advertiser
• Automated Guaranteed
• PMP

A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance

Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time…

• Automated Guaranteed
• Programmatic

Programmatic Direct is Taking Over

Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the…

• Display

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

Publishers on Programmatic in Finland

According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from…

• Automated Guaranteed

Algorithms Can Teach Us About Ourselves: The Power of Automation

3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis…

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…