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Display Archives - Page 46 of 206 - ExchangeWire.com

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Alphabet’s Earnings Beat Analyst Forecasts

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains…

9 years ago

Redefining Transparency in Digital Media

The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age…

9 years ago

Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

The Role of Data, Real-time Optimisation & Measurement in your Content Marketing Strategy

As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create…

9 years ago

3D Audio: The Linchpin of VR & the Future of Entertainment

Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been…

9 years ago

Going Undercover to Bust Ad Fraud

There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner…

9 years ago

Dynamic Creative Optimisation: Talkin’ About an Evolution

In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic…

9 years ago

Vivo Launch Video Streaming Service; Brazilian Brand Blocked for Using WhatsApp for Ads

This week’s Latam RoundUp brings the following news: the giant telco Vivo launch their own video streaming services, Studio +, in…

9 years ago

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…

9 years ago

Publicis Launches Ad Tech in Brazil; eBay Sell Their Shares in MercadoLivre

This week’s Latin American RoundUp brings the following news: Publicis Group choose Brazil for their ad tech startup pilot project, which…

9 years ago