The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting…
This week’s LATAM roundup brings the following news: French Tradelab launch their office in Brazil, aiming to grow the programmatic market;…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends…
A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying…
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…
In the latest column by Daniel Spears (pictured below), programmatic director, Guardian News & Media for ExchangeWire, Spears writes about…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…