How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…
Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US…
The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s…
Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict…
The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network…
There has been a flurry of excitement from the luminaries of the exchange world about the advent of real-time bidding.…
A research note written by a fifteen year old bank intern has media executives and analysts debating how teens consume…
It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The…