Good news day for companies offering mobile advertising services, like the newly-launched exchange marketplace from Adfonic. Mediapost writes that the…
Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns.…
Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad…
ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of…
Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to…
Microsoft dominates the news as it seeks a buyer for Razorfish. The company is being valued at seven hundred million,…
There is yet another story of a large agency setting up a specialised data unit. This time, it’s Omnicom Media…
Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in…
Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency…
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange…