Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being…
The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM…
Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers…
Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies…
Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad…
The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media…