In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…
Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave…
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…
Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most…
Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate –…
» Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put…
Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too…
Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah,…