Direct response is impossible without some kind of targeting. Many of the big DR ad networks would find it very…
» The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to…
» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi.…
You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and…
Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser…
Why do European agencies and advertisers need hyper-local datasets to successfully target audiences, and can concerns around online privacy hinder…
» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK…
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the…