Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its…
» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed…
The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to…
Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the…
The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting…
There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP…
Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some…
Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory…
Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will…