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Display Archives - Page 189 of 206 - ExchangeWire.com

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Apple’s $1 Million Dollar iAd Campaigns; WPP Tells Investors It’s Big On Data And Technology

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars…

16 years ago

Why Ad Exchange Trading Allows Publishers To Become Media Buyers

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels…

16 years ago

Efficient Frontier Launches Buying Platform, As It Looks To Capture European Display Spend

While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes…

16 years ago

ExchangeWire Meetup, May 11

ExchangeWire is holding its first meetup for those working in the European exchange eco-system. The event will look to bring…

16 years ago

As Rubicon Releases Revv For Demand, Will We See European Publishers Turn To SSPs To Trade In Real-Time?

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…

16 years ago

Microsoft OSD Post Ugly Numbers; Audience Science Signs Asian Client For Gateway Platform; NYT Now Making $90 Million In Online Rev

Microsoft posted good numbers yesterday but buried inside the news were the huge losses of the Online Service Division. The…

16 years ago

Interact Congress 2010: C-Level Execs Heading To Barcelona To Discuss The Latest Online Advertising Trends

IAB Europe is holding its annual Interact Congress in Barcelona on June 2. The event attracts the cream of diigtal…

16 years ago

Global Survey Says Marketers Not Happy With Agencies; Wunderloop Files For Bankruptcy

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not…

16 years ago

The AOL Self-Service Ad Platform; The Argument For A Display Futures Market

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in…

16 years ago

The Rough Guide To Real-Time Bidding In The European Market

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors…

16 years ago