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Display Archives - Page 188 of 206 - ExchangeWire.com

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Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange…

16 years ago

1.1 Trillion Display Ads Served To US Internet Users; Number Up 15.5% On Last Year

There was some interesting numbers served up by Comscore on display advertising this week. The big figure was the amount…

16 years ago

Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

The numbers are always a problem with these state of the industry reports - always too focused on the US…

16 years ago

Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system.…

16 years ago

Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German…

16 years ago

Criteo Raises $7 Million Dollars For US Expansion

Criteo has raised another $7 million dollars for further expansion into the US. Criteo has had a lot of commercial…

16 years ago

I-level Goes Into Administration; US Lawmakers Unveil Draft Privacy Legislation

» Independent digital media agency has been put into administration. The ten year old agency, which currently employs about one…

16 years ago

Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…

16 years ago

Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some…

16 years ago

Ad Nets And Publishers At Odds Over Premium Inventory; Axel Springer In The Hunt For TradeDoubler

Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting…

16 years ago