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Display Archives - Page 184 of 206 - ExchangeWire.com

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Cheap Social Media Inventory A Drag On CPM Prices

Comscore released some interesting data yesterday, indicating that cheap social media inventory is causing a significant drag on overall CPM…

16 years ago

DoubleClick Report Reveals EMEA Data On CTRs And Format Performance For DFA Advertising

There's again been some interesting numbers eminating from Google this week, as it releases DFA's 2009 EMEA ad data to…

16 years ago

Initial iAd Numbers Broken Down; When A DSP Is Not A DSP

» An app developer broke ranks last week to tell of his big iAd bonanza payout - a cool $147…

16 years ago

Top 1000 Global Web Sites… Fingers At The Ready Biz Dev People

I love the data Google Ad Planner released this week on the top 1000 sites globally. The most vistied site…

16 years ago

EU Cookie Directive Takes A Hit, As ICO Urges Easy Opt-Out Process To UK Advertisers And Publishers

The EU cookie directive still dangles perilously above the heads of the Euorpean online advertising industry. But you'll be glad…

16 years ago

AudienceScience Acquisition Of Wunderloop Strengthens Its Position In The European Data Market

There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at…

16 years ago

Ad Verification Space Continues To Heat Up As AdSafe Raises A Further $7.5 Dollars In Funding

There must be a lot of potential in the ad verification space because there's an awful lot of VC money…

16 years ago

Ajay Daved: We Are Seeing More Advertisers And Agencies Buying Audiences From Our Publishers To Target Campaigns

nugg.ad, a leading European player in behavioural targetting, recently moved into the UK market. ExchangeWire spoke to Ajay Daved, nugg.ad…

16 years ago

AudienceScience Buys Wunderloop For Reported Eight Figure Sum

AudienceScience has agreed to buy Wunderloop for a reported eight figure sum. Wunderloop declared bankruptcy at the end of April…

16 years ago

As The Times PayWall Goes Live, Where Will The The Traffic Flee To And What Happens To Short-Term CPM Prices?

Rupert Murdoch must have have deep pockets. Very deep pockets. Today is the first day ole Rupe gets to test…

16 years ago