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Display Archives - Page 183 of 206 - ExchangeWire.com

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The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about…

16 years ago

The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?

Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the…

16 years ago

Admeld Partners With The Media Trust As It Looks To Combat The Growing Threat Of Malvertising

Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue…

16 years ago

Click Fraud On The Rise Says ClickForensics Report; Ad Planner Data Released For June

» Click fraud continues to be a major problem for online advertisers. The ClickForensics report points to a rise in…

16 years ago

Cogblog Discusses The Complexities Of The Second-Price Ad Auction; Microsoft’s Online Operation Burning Through Hundreds Of Millions

» Brent Halliburton does a great post on second-price auctions on Cogblog this week. Halliburton talks about some of the…

16 years ago

The Times Traffic Collapses As Paywall Is Erected; MediaMind Research Shows Mobile Inventory Performing Better Than Standard Online Ads

» And so the first chinks of information are making their way into public domain about the Times' "daring" paywall…

16 years ago

Mergers & Administration: All Change In The European Affiliate Marketplace

There had been rumours last week that DGM was struggling financially, and it seems those industry whispers have now been…

16 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

16 years ago

How We Address Concerns Over Use Of Data And The Future Of Privacy

Daniel de Sybel (@ddesybel) is Director of Technology and Operations at Infectious Media.. Today Dan discusses the the issue of…

16 years ago

The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a…

16 years ago