Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior…
Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC…
The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the…
Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The…
Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology…
The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of…
I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently…
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development…