Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…
Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with…
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…
With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…