• Display

IPA Bellwether Report Q2 2017

Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects,…

• Publisher

Ad Views Increasing; Marketers Not Confident They’ve Sussed Mobile

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Viewability

Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Programmatic

Video Will Become Dominant Growth-Driving Ad Format: Q&A with Erwin Plomp, VP RTB, Fyber

What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12…

• Data

The Rise of 2nd-Party Data; Europeans Hooked on Email

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Display

Viewability & the User Experience: What’s the Opportunity Cost?

Debates around user experience are increasingly becoming a pivotal part of the advertising industry, as advertisers continue to concentrate on…

Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Viewability

Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161

Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level.…

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Tech

A Digital Detox; Rising Popularity of Branded Content

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…