How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality…
With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view…
Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…
Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding…