This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked…
There's a new native SSP in town and it's been built by ex-fintech engineers. Still working with beta partners, but…
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The…
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…
Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…