This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym…
Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German media conglomerate Axel Springer announced it would overhaul its domestic operations and shift focus to the US, also revealing plans to phase out its print publications. This week also saw a new start for two former Meta executives, who launched Anonym, a start-up promising effective ad measurement without violating privacy restrictions.
In Japan, major firms including Mizuho, Sumitomo Mitsui, and Mitsubishi partnered to expand the country’s Web3 infrastructure and create a “Japan Metaverse Economic Zone”. Meanwhile, tech giant Apple teased the possibility of taking ads to its streaming service, Apple TV+, appointing Lauren Fry to develop its video advertising business.
Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.
The Stack brings all the news, latest events, and much more to your inbox every Friday. For for our weekly podcast, long reads, opinion, and industry insight, plus a weekly dose of tech trivia, subscribe via the button below.
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…