In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same…
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep…