Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…
A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…