The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…