The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP,…