Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
programmatic buying Archives - Page 2 of 3 - ExchangeWire.com

programmatic buying

The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It

In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…

9 years ago

OpenX Launches Real-Time Guaranteed: Exclusive Q&A With Tim Cadogan, CEO, OpenX

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…

9 years ago

Programmatic TV: Uplifting the Upfronts

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…

9 years ago

Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…

10 years ago

How Time Inc. UK Has Made the Most of Ad Tech

In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…

10 years ago

Next Generation Programmatic: Engage, Don’t Enrage

Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…

10 years ago

The Neuroscience Behind Interactive Ad Formats; the State of European Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

ANA Study Reveals Strong Client/Agency Relationships

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago