The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…