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private marketplace Archives - ExchangeWire.com

private marketplace

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising…

9 years ago

Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media

In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…

9 years ago

Automated Guaranteed: The Industry Game Changer

Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…

9 years ago

Now & Next: Private Marketplaces

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…

10 years ago