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price transparency Archives - ExchangeWire.com

price transparency

ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch

On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…

9 years ago

Helping to Dispel the Misnomer of the Ad Tech Tax

On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…

9 years ago

Header Tag Bidding: Why Transparency Matters More Than Ever

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…

9 years ago

Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising

Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.  …

13 years ago

Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading…

14 years ago

Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an…

14 years ago