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header bidding Archives - ExchangeWire.com

header bidding

When a Hack Becomes Mainstream: Facebook Trial Header Bidding

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The…

9 years ago

Where Header Bidding is a Tactic, Ad Decisioning Needs to Be the Strategy

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…

9 years ago

Server-side Header Bidding: Fewer Complexities, Greater Reliability

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…

10 years ago

Header Bidding Should Be the Star of the Show: Q&A with Julien Gardes, MD, Rubicon Project

Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…

10 years ago

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

10 years ago

Header Tag Bidding: Why Transparency Matters More Than Ever

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…

10 years ago