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header bidding Archives - ExchangeWire.com

header bidding

When a Hack Becomes Mainstream: Facebook Trial Header Bidding

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The…

9 years ago

Where Header Bidding is a Tactic, Ad Decisioning Needs to Be the Strategy

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…

9 years ago

Server-side Header Bidding: Fewer Complexities, Greater Reliability

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…

9 years ago

Header Bidding Should Be the Star of the Show: Q&A with Julien Gardes, MD, Rubicon Project

Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…

9 years ago

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

9 years ago

Header Tag Bidding: Why Transparency Matters More Than Ever

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…

9 years ago