Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22%…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting…
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for…