Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For…
Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema.…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…