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ad server Archives - ExchangeWire.com

ad server

From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek

In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT.…

9 years ago

The Writing’s On the Wall for Facebook’s SSP Product

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…

9 years ago

Do Ad Servers Still Have a Place in Programmatic?

Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…

10 years ago