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ad network Archives - ExchangeWire.com

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Commerce Media: The Anatomy Of a Utility Publisher

Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is…

2 years ago

Google: Click Volume Rises, CPC Falls

Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant…

9 years ago

That Emoji Ad Network: The Global Scale of Emotional Targeting

On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…

9 years ago

10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours

Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that,…

9 years ago

Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi

This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting…

10 years ago

Are Retailers Addicted to AdSense Revenue?

Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue…

10 years ago