Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Viewability Archives - Page 29 of 35 - ExchangeWire.com

Viewability

‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’

ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…

11 years ago

APAC Brand Marketers Primed For Programmatic Drive

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers…

11 years ago

Google’s Search History Shows The Way For Display

Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects…

11 years ago

AppNexus CTO On The Fight Against Ad Fraud

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO,…

11 years ago

It’s Official: Consumers Are Just Not That Into Retargeted Ads

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…

11 years ago

What Advertisers Really Think About Transparency

The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on…

11 years ago

Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including…

11 years ago

Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights…

11 years ago

Opening Up The Programmatic Native Opportunity To Buyers

Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native…

11 years ago