Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key…