Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…