Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…

• Viewability

Too Much Focus on Whether Ads Are Visible: Q&A with Lisa Menaldo, UK MD, Sublime Skinz

Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a…

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

Brand Interactions via Email Lack Relevance & UK Ad Viewability Falling

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Tech
• EMEA
• Mobile
• Publisher
• Social Media
• Technology
• Viewability

UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…

• Ad Fraud
• Data
• Digital Marketing
• Display
• IoT
• Mobile
• Programmatic
• Social Media
• Targeting
• Viewability

mcommerce: Identity Fraud & Website Accessibility

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Tech
• Advertiser
• Agency
• APAC
• Australia
• China
• Cross-Channel
• Data
• Facebook
• Google
• Martech
• Media Spend
• Mobile
• Programmatic
• Publisher
• Viewability

Faced with Unresolved Complexity, APAC Marketers Stick to Proven Walled Gardens

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…

• Ad Blocking
• Advertiser
• Agency
• Analytics
• Automated Guaranteed
• Creative
• DACH
• Data
• Digital Marketing
• Display
• EMEA
• Facebook
• Mobile
• PMP
• Programmatic
• Publisher
• Technology
• Trading
• Viewability

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

• Advertiser
• Analytics
• APAC
• Facebook
• Mobile
• Publisher
• Singapore
• Social Media
• Targeting
• Viewability

Facebook Urges APAC Marketers to Drop Cookies For People

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…

• Ad Tech
• DACH
• Digital Marketing
• Display
• EMEA
• Exchange
• Martech
• Mobile
• Programmatic
• Publisher
• Targeting
• Transparency
• UK
• Video
• Viewability

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…