German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is…
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…