The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip…
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts'…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…
The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…