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Video Archives - Page 57 of 90 - ExchangeWire.com

Video

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

10 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

15 Seconds is the Sweet Spot: A View on YouTube’s ‘Snackable’ Strategy

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format.…

10 years ago

King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky…

10 years ago

Facebook Going After TV Budget with Introduction of Video to Audience Network

Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…

10 years ago

UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…

10 years ago

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago