Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…