In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…