ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…