IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…