Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…
In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…
In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in…
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the…
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…
Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…