TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…
Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to…
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and…
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…