Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…