The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…