ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…