Cameran Harman, OpenX, managing director, EMEA, speaks with ExchangeWire over publishers' approaches to programmatic trading. Within just three years (2017),…
Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini,…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential,…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…